TVR International channel has launched a campaign for promoting Romania and the traditional blouse, called “ia” ( pronounced- eeeyah). The campaign encourages the audience to share a photo of themselves wearing the traditional blouse and to say what Romania means to them.
The campaign takes place between June 1-19 and the competitors can win three traditional blouses offered by IIANA and also promotional products from the TVR International presenters.
The competitors are asked to post their photos on the TVR International facebook page and the winners will be chosen on June 20th. The TV channel will also promote the traditional blouse by having all the presenters wear the traditional blouse. The traditional blouse will be celebrated nationally on June 24.
source : TVR International facebook page